“New York has some okay burgers,” says Umami Burger founder Adam Fleischman to New York restaurant critic Adam Platt in a 2,641 word profile of the Los Angeles burger chain that is poised to disrupt NYC’s Shake Shack–dominated grilled patty ecosystem.
Having taste-tested Umami burgers on several occasions, including at the last two Googamooga festivals in New York and at Umami’s Death Star — a sprawling restaurant in downtown Los Angeles called Umamicatessen — we’d say the burger is pretty much okay too. Some would disagree. As Platt notes, the chain has won a crazy following, including celebrities (hi Blake Lively and Leo DiCaprio lunch date) and celebrity chefs like Michael Voltaggio alike.
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